BookWater
Our co-founder Nidhi worked with BookWater for a year, supporting the vision of founder Nambi Narayan, who introduced an IoT-powered water solution designed to bring transparency, quality and sustainability directly to consumers.
Bringing smart water to the city
Marketing BookWater felt like introducing the future of drinking water to everyday spaces. The team showcased IoT-enabled cans and bottles that allowed customers to track their order and check water quality with a simple tap on the app. Campaigns were brought to life in beaches, hotels, restaurants and major city events, making the technology visible, accessible, and easy to understand. Alongside transparency, sustainability became a core message, as BookWater's reusable glass bottles began replacing single-use plastic for large buyers across the city.
Entering the big conversations
At large conferences, whether startup festivals or global tech gatherings, the team focused on educating people about the role BookWater played in building a healthier, more sustainable water ecosystem. These campaigns helped position the brand as a forward-thinking solution, sparking conversations around technology, clean water and environmental responsibility.
Creating exclusive experiences
To connect with a niche and influential audience, the team curated a premium showcase at Alliance Française Madras. Designed as an elegant wine-and-dine evening, the event unveiled artist Thota Tharrani's artwork created with a BookWater can. CEOs, directors and senior leaders from major companies attended, giving the brand a sophisticated platform to express its blend of innovation, creativity and purpose.
