DakshinaChitra Heritage Museum
As the Communications & Publicity Head at DakshinaChitra, our cofounder Eric lead the museum's marketing, communications, and public engagement initiatives, strengthening its position as one of South India's leading living heritage museums. His work spans brand communications, digital marketing, media relations, event publicity, and audience development, ensuring that every exhibition, workshop, festival, and cultural programme reaches the right audience with meaningful impact.
Building the museum's voice
The museum's communication strategy was developed to create a consistent and engaging brand presence across every platform. From crafting compelling narratives around exhibitions and cultural programmes to ensuring clear, audience-friendly messaging, every communication was designed to celebrate South India's living traditions while making them accessible to modern audiences.
Driving digital presence
The museum's digital platforms were refreshed through strategic content planning, creative design, and regular engagement. Social media campaigns, website updates, and email marketing worked together to increase visibility, strengthen audience relationships, and encourage greater participation in exhibitions, workshops, festivals, and educational programmes.
The museum's digital platforms were refreshed through strategic content planning, creative design, and regular engagement. Social media campaigns, website updates, and email marketing worked together to increase visibility, strengthen audience relationships, and encourage greater participation in exhibitions, workshops, festivals, and educational programmes.
Bringing events to life
Every event was supported with end-to-end publicity, from concept development and promotional campaigns to on-ground documentation. Whether it was traditional festivals, artisan demonstrations, heritage exhibitions, architecture workshops, museum talks, or educational programmes, each initiative was transformed into compelling visual stories through photography, videography, and creative content. The focus remained on creating excitement before the event, capturing authentic moments during it, and extending its impact through engaging storytelling that celebrated living heritage and inspired wider community engagement.
Strengthening media relations
Media outreach played a key role in expanding the museum's visibility. Press releases were developed for English and regional publications, relationships with journalists and media houses were maintained, and consistent coverage helped position DakshinaChitra as a vibrant cultural destination throughout the year.
Expanding public engagement
Beyond traditional publicity, new audience engagement initiatives helped strengthen the museum's communication ecosystem. These included launching and growing the museum's WhatsApp Channel, maintaining audience databases, designing email campaigns, developing creative marketing collateral, and continuously analysing campaign performance to refine communication strategies and improve outreach.
